Determinants of consumers' continuance intention to use dynamic ride-sharing services. (March 2022)

• Record Type: Journal Article
• Authors: Si, Hongyun; Duan, Xu; Cheng, Long; Zhang, Zhenyu
• Is Part Of: Transportation research. Volume 104(2022)
• Publication Date: 2022-03
• Subjects: Ride-sharing -- Continuance intention -- Environmental benefits -- Expectation confirmation model -- Shared mobility -- Consumer behavior; Transportation -- Research -- Periodicals; Transportation -- Environmental aspects -- Periodicals; 354.76
• DOI: 10.1016/j.trd.2022.103201
• Languages: English
• ISSNs: 1361-9209

Abstract

Abstract: Dynamic ride-sharing has been widely regarded as a potential way to alleviate traffic congestion and reduce environmental pollution. Prior studies have focused mainly on motivating consumers to adopt ride-sharing, but few have attempted to investigate continuance intention. This study constructs a comprehensive theoretical framework based on expectation confirmation theory to explore the critical factors influencing consumers' continuance intention to use dynamic ride-sharing services. The empirical results indicate that the determinants of continuance intention are satisfaction, perceived usefulness, economic benefits, environmental awareness, and platform incentives. Female users' satisfaction has a more important effect on continuance intention than male users', whereas perceived usefulness has a relatively small effect. Unexpectedly, the effect of platform incentives on the continuance intention of female users is non-significant. The social experience of users without private cars has a stronger effect on satisfaction than that of users who have private cars.