Heterogeneous star graph attention network for product attributes prediction. (January 2022)

• Record Type: Journal Article
• Authors: Zhao, Xuejiao; Liu, Yong; Xu, Yonghui; Yang, Yonghua; Luo, Xusheng; Miao, Chunyan
• Is Part Of: Advanced engineering informatics. Volume 51(2022)
• Publication Date: 2022-01
• Subjects: Heterogeneous graph attention network -- Product attributes prediction -- E-commerce -- Parallel attention; Computer-aided engineering -- Periodicals; Engineering -- Data processing -- Periodicals; 620.00285
• DOI: 10.1016/j.aei.2021.101447
• Languages: English
• ISSNs: 1474-0346

Abstract

Abstract: The target of product attributes prediction is to complete the characteristics set for defining a particular product. Most of the existing methods treat the product attributes prediction as a Named-Entity Recognition (NER) problem from the products' affiliated data, such as product title and introduction. However, in a large number of industrial applications of Alibaba, we found that the existing methods are good at concrete attributes extraction (e.g., color, size) but short of abstract attributes extraction (e.g., applicable event). Moreover, these abstract attributes are usually not easy to extract from the products' affiliated data. In this paper, we propose a novel heterogeneous s tar graph a ttention n etwork called "SAN", which incorporates the advantages of multiple information in the e-commerce scene to predict the abstract attributes of products. Specifically, we model the customer interactive behaviors, product title and concrete attributes of a product as a star graph. Then, we extract the node features, node types and graph structure information from the heterogeneous star graph network which consists of n star graphs. By leveraging the parallel multiple attention mechanism, SAN can aggregate features and learn weights of nodes for product representation and abstract attribute prediction. Extensive experimental results of a real-world e-commerce dataset have demonstrated that SAN outperforms state-of-the-art methods significantly for product attributes prediction. These series of solutions are already planned for use in the applications of Alibaba.