#SELFIES at the 2016 Rio Olympics: Comparing Self-Representations of Male and Female Athletes from the U.S. And China. Issue 2 (3rd April 2019)

• Record Type: Journal Article
• Authors: Xu, Qingru; Armstrong, Cory L.
• Is Part Of: Journal of broadcasting & electronic media. Volume 63:Issue 2(2019)
• Page Start: 322
• Page End: 338
• Publication Date: 2019-04-03
• Subjects: Broadcasting -- Periodicals; Telecommunication -- Periodicals; 384.54
• DOI: 10.1080/08838151.2019.1621138
• Languages: English
• ISSNs: 0883-8151

Abstract

Abstract : Social media provides athletes an efficient platform on which to build and maintain their online image. Applying the self-representation theory of Goffman (1959), this study explored the gendered differences between the self-portrayals of U.S. and Chinese athletes. Findings suggest that hegemonic gender norms still had a strong hold on Chinese athletes' self-disclosure, whereas minimal gender differences emerged between male and female U.S. athletes. Results suggested that cultural background had a substantial impact on self-representation for all participants. Although athletes might claim agency when presenting themselves on social media, the practice of self-portrayal should be examined within specific cultural contexts.