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HARVARD Citation
Wang, W. et al. (2020). Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. International marketing review. 37 (6), pp. 1155-1180. [Online].
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Wang, W. et al. (2020). Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. International marketing review. 37 (6), pp. 1155-1180. [Online].