Cite
HARVARD Citation
Wen, T. et al. (2022). Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising. Journal of current issues and research in advertising. 43 (1), pp. 47-67. [Online].
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Wen, T. et al. (2022). Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising. Journal of current issues and research in advertising. 43 (1), pp. 47-67. [Online].