CO‐CREATION LEADERSHIP. Issue 102 (12th September 2021)

• Record Type: Journal Article
• Authors: Jackson, Terry
• Is Part Of: Leader to leader. Issue 102(2021)
• Page Start: 62
• Page End: 67
• Publication Date: 2021-09-12
• Subjects: Leadership -- Periodicals; Management -- Periodicals; Organizational change -- Periodicals; Nonprofit organizations -- Management -- Periodicals; 658.4092
• DOI: 10.1002/ltl.20601
• Languages: English
• ISSNs: 1087-8149

Abstract

Abstract: The author discusses co‐creation leadership; describing Co‐creation as "the collaboration among interested parties to create something better than either could have created on its own." In today's increasingly complex world, where problems reach global levels of concern, "solving for the needs of one stakeholder must take into account the needs of all stakeholders, lest creating solutions that solve one problem only contribute to creating another." It ends with what he calls a "Recipe, " in his words: R‐Revolutionary Results E‐Execution C‐Culture I‐Intention P‐Purpose E‐Evolution. There are many practical benefits, including that "when all people are more educated and prosperous, society as a whole becomes more educated and prosperous." Business examples are drawn from companies like the Lego Corporation and the South Korean cosmetics retailer Missha. In Public health he discusses the unprecedented cooperation leading to COVID‐19 vaccines. In society and government, he uses historic examples from the United States Senate; and the International Space Station (ISS0, within Science. In how to co‐create, he notes that "organizations that do not value their employees' contributions will lose the best of them to those that do. Those who remain will become more disengaged, and more problematic."