Communicating bad news of COVID-19: An empirical study of patients' preferences in India. Issue 2 (3rd July 2021)

• Record Type: Journal Article
• Authors: Chhabra, Sakhhi; Girija, Smitha
• Is Part Of: Health marketing quarterly. Volume 38:Issue 2/3(2021)
• Page Start: 205
• Page End: 221
• Publication Date: 2021-07-03
• Subjects: Breaking bad news -- content -- facilitation -- heath care communication -- patients' preferences -- support; Medical care -- Marketing -- Periodicals; Medical instruments and apparatus industry -- Periodicals; Marketing of Health Services -- Periodicals; Periodicals -- Electronic full-text; 338.4761028
• DOI: 10.1080/07359683.2021.1987017
• Languages: English
• ISSNs: 0735-9683

Abstract

Abstract: The study aims to assess patients' preferences regarding physicians communicating bad news of COVID-19. Based on the data collected from 74 patients with COVID-19 in India, this study assesses "how" patients want bad news to be delivered. Key aspects of the physician–patient interaction were identified from the literature. Regression tests proved that three main constructs contribute significantly toward patient outcomes. Content of the message and facilitation were most crucial, however too much emotional support was not desirable by patients. Also, the patient's gender and educational background should be considered before breaking bad news . Thus, to increase patient compliance full disclosure and patient-centered methods of communication can be used.