Zooming into Airbnb listings of European cities: Further investigation of the sector's competitiveness. Issue 3 (May 2022)

• Record Type: Journal Article
• Authors: Zekan, Bozana; Gunter, Ulrich
• Other Names: Li Gang guest-editor.; Liu Anyu guest-editor.
• Is Part Of: Tourism economics. Volume 28:Issue 3(2022)
• Page Start: 772
• Page End: 794
• Publication Date: 2022-05
• Subjects: Airbnb -- competitiveness -- data envelopment analysis -- efficiency -- sector benchmarking -- uncontrollable variables; Tourism -- Periodicals; 338.4791
• DOI: 10.1177/13548166211044889
• Languages: English
• ISSNs: 1354-8166

Abstract

Airbnb has a major role to play in the competitiveness of the overall accommodation sector of individual destinations and it is rather unlikely that this role will diminish in the post-COVID-19 recovery of the tourism industry. Therefore, the present study motivates the Airbnb sector to look back at its past performance for insights that can be used in setting post-pandemic targets. In particular, this research assesses competitiveness of the Airbnb listings of 28 European cities by including hotel-related data as uncontrollable input variables within interactive data envelopment analysis modeling. The contribution lies in joining Airbnb listings and hotels into the benchmarking discussion and efficiency analysis, along with looking beyond the cumulative number of listings by dissecting the overall sector into commercial and private listings—something that has not been attempted as of yet, in spite of the ever-growing body of literature on the sharing economy.