Examining academic libraries' use of instagram. Issue 2 (10th November 2021)

• Record Type: Journal Article
• Authors: Rachman, Yeni Budi
• Is Part Of: College & undergraduate libraries. Volume 27:Issue 2/4(2020)
• Page Start: 462
• Page End: 473
• Publication Date: 2021-11-10
• Subjects: Academic libraries -- Instagram -- content analysis -- library news -- Instagram posts; Academic libraries -- United States -- Periodicals; Undergraduate libraries -- United States -- Periodicals; 027.7097305
• DOI: 10.1080/10691316.2021.1915221
• Languages: English
• ISSNs: 1069-1316

Abstract

Abstract: The use of social networking sites has been significant among academic libraries. Although various studies have investigated the use of social media platforms, studies that analyze the use of Instagram by academic libraries are still limited. This study investigates and analyzes academic libraries' Instagram posts and presents a categorization scheme to group these posts. The Cronbach α was also used as a measure to test the reliability of the categorization scheme proposed in this study. Results showed that posts of library news and information were the largest category at 29%.