The effects of risk message frames on post-pandemic travel intentions: the moderation of empathy and perceived waiting time. Issue 23 (2nd December 2021)

• Record Type: Journal Article
• Authors: Xie, Chaowu; Zhang, Jiangchi; Morrison, Alastair M.; Coca-Stefaniak, J. Andres
• Is Part Of: Current issues in tourism. Volume 24:Issue 23(2021)
• Page Start: 3387
• Page End: 3406
• Publication Date: 2021-12-02
• Subjects: Risk communications -- post-pandemic travel intentions -- frame analysis -- categorization theory -- COVID-19 pandemic; Tourism -- Social aspects -- Periodicals; Tourism -- Environmental aspects -- Periodicals; Travel -- Periodicals; 338.479105
• DOI: 10.1080/13683500.2021.1881052
• Languages: English
• ISSNs: 1368-3500

Abstract

ABSTRACT: The moderation roles of empathy and perceived waiting time (PWT) on post-pandemic travel intentions have not as yet been investigated. This study of 684 Chinese resident respondents elicited how COVID-19 risk messages affected post-pandemic travel intentions. The results showed that people exposed to messages in the risk-amplifying frame had lower basic travel and destination travel intentions than those who were exposed to messages in the risk- attenuating frame. Empathy had a beneficial effect on basic travel intentions and had an inducing effect on destination travel intentions only in high-risk situations. High PWT tourists had more positive destination travel intentions in the risk-attenuating frame. The findings provide a theoretical basis for future research as well as practical implications for destination risk communications and market restoration during a public health crisis.