Cite
HARVARD Citation
Renier, O. et al. (2021). Does Fandom Influence Marketing Executives' Valuations of Sports Sponsorships? Insight from the French Soccer League. Services marketing quarterly. 42 (3), pp. 194-207. [Online].
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Renier, O. et al. (2021). Does Fandom Influence Marketing Executives' Valuations of Sports Sponsorships? Insight from the French Soccer League. Services marketing quarterly. 42 (3), pp. 194-207. [Online].