Comparison of crowdsourcing platforms from social-psychological and motivational perspectives. (October 2020)

• Record Type: Journal Article
• Authors: Bakici, Tuba
• Is Part Of: International journal of information management. Volume 54(2020)
• Publication Date: 2020-10
• Subjects: Crowdsourcing -- Social-psychological perspective -- Motivational perspective -- Technology adoption -- Third-party hosted platform -- Brand-hosted platform; Social sciences -- Information services -- Periodicals; Social sciences -- Research -- Periodicals; Information science -- Periodicals; Management information systems -- Periodicals; Knowledge management -- Periodicals; Sciences sociales -- Documentation, Services de -- Périodiques; Sciences sociales -- Recherche -- Périodiques; Sciences de l'information -- Périodiques; Systèmes d'information de gestion -- Périodiques; Information science; Management information systems; Social sciences -- Information services; Social sciences -- Research; Periodicals; Electronic journals; 025.52068
• DOI: 10.1016/j.ijinfomgt.2020.102121
• Languages: English
• ISSNs: 0268-4012

Abstract

Highlights: Analyzes the differences for ideation in two crowdsourcing community types Compares a third-party hosted and brand hosted crowdsourcing platforms Embraces both social-psychological factors with psychological theory of motivations Uses an augmented TBP model, including hedonic, utilitarian, and social motives Presents both common and distinguishing factors for two types of communities Abstract: The increasing need to compete in innovation and the prevalence of IT in social and economic interactions have led to greater globalization in innovation sourcing, particularly through online crowdsourcing platforms. Crowdsourcing platform participation, a phenomenon inadequately covered, is an instance of providing an innovative solution or idea intertwined with personal and social factors that interact to result in a behavior. A better understanding of the impact of social factors and participants' hedonic, utilitarian, and social motivations can guide the design and management of these crowdsourcing platforms to foster sustained engagement. This study considered the competitive and social nature of these platforms and analyzed participation intentions from a novel standpoint—a combination of motivational and socio-cognitive perspectives and their relationships within two different types of crowdsourcing platforms: Atizo's third-party-hosted community and Nokia's brand-hosted IdeasProject community. A comparison of these two types of crowdsourcing platforms for the same activity of ideation at an individual level revealed differences in behavior determinants based on the platform host type, domain specificity, and mechanisms supporting different motives and social factors.