Cite
HARVARD Citation
Bernritter, S. et al. (2022). I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation. Journal of interactive marketing. 57 (1), pp. 159-175. [Online].
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Bernritter, S. et al. (2022). I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation. Journal of interactive marketing. 57 (1), pp. 159-175. [Online].