Cite
HARVARD Citation
Aleti, T. et al. (2019). Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth. Journal of interactive marketing. 48 (1), pp. 17-32. [Online].
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Aleti, T. et al. (2019). Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth. Journal of interactive marketing. 48 (1), pp. 17-32. [Online].