Cite
HARVARD Citation
He, Y. et al. (2017). Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment. Journal of interactive marketing. 38 (1), pp. 1-11. [Online].
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He, Y. et al. (2017). Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment. Journal of interactive marketing. 38 (1), pp. 1-11. [Online].