Cite
HARVARD Citation
Chan, K. et al. (2015). Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions. Journal of interactive marketing. 31 (1), pp. 42-62. [Online].
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Chan, K. et al. (2015). Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions. Journal of interactive marketing. 31 (1), pp. 42-62. [Online].