Cite
HARVARD Citation
Jung, N. et al. (2021). The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure. International journal of advertising. 40 (8), pp. 1265-1293. [Online].
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Jung, N. et al. (2021). The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure. International journal of advertising. 40 (8), pp. 1265-1293. [Online].