Extrinsic and intrinsic motivations as predictors of bicycle sharing usage intention: An empirical study for Tianjin, China. (10th July 2019)

• Record Type: Journal Article
• Authors: Wu, Ruijuan; Wu, Zhongkai; Wen, Jing; Cai, Yuqi; Li, Yan
• Is Part Of: Journal of cleaner production. Volume 225(2019)
• Page Start: 451
• Page End: 458
• Publication Date: 2019-07-10
• Subjects: Bicycle sharing -- Usage intention -- Extrinsic motivation -- Intrinsic motivation -- Perceived usefulness -- Enjoyment; Factory and trade waste -- Management -- Periodicals; Manufactures -- Environmental aspects -- Periodicals; Déchets industriels -- Gestion -- Périodiques; Usines -- Aspect de l'environnement -- Périodiques; 628.5
• DOI: 10.1016/j.jclepro.2019.04.016
• Languages: English
• ISSNs: 0959-6526

Abstract

Abstract: With a growing emphasis on air quality, reduction in traffic congestion, and healthy living, bicycle sharing has attracted attention from its start. This paper examined the motivations for using bicycle sharing. The existing literature has mostly focused on extrinsic motivations and rarely studied intrinsic motivations. Based on the motivation model, the present study examined the effects of extrinsic and intrinsic motivation on bicycle sharing. Taking a bicycle is useful and an enjoyable social activity; thus, the current study used perceived usefulness to represent extrinsic motivation and enjoyment to represent intrinsic motivation. Investigating 1, 020 respondents in Tianjin in China, the researchers found that perceived usefulness and enjoyment together strongly explained what influenced the usage intention toward bicycle sharing. The study also examined the boundary conditions in the relationship between motivations and usage intention. The findings demonstrated that in the relationship between perceived usefulness and usage intention, perceived ease of use and facilitating conditions played moderating roles. However, concerning the effect of enjoyment on usage intention, the moderating effects of perceived ease of use and facilitating conditions were not significant. Highlights: The effects of extrinsic motivation and intrinsic motivation for bicycle sharing were examined. Perceived usefulness represented extrinsic motivation. Utilized enjoyment represented intrinsic motivation. Perceived usefulness and enjoyment powerfully affected usage intention of bicycle sharing. The boundary conditions of the effect of motivations on usage intention were examined.