Cite
HARVARD Citation
Maduku, D. (2021). Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?. Journal of organizational computing and electronic commerce. 31 (3), pp. 222-249. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Maduku, D. (2021). Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?. Journal of organizational computing and electronic commerce. 31 (3), pp. 222-249. [Online].