A hybrid MCDM model based on DEMATEL and ANP for improving the measurement of corporate sustainability indicators: A study of Taiwan High Speed Rail. (December 2021)

• Record Type: Journal Article
• Authors: Rao, Shu-Hua
• Is Part Of: Research in transportation business & management. Volume 41(2021)
• Publication Date: 2021-12
• Subjects: Corporate social responsibility (CSR) -- Corporate sustainability (CS) -- Key indicators -- DEMATEL-ANP based method (DANP); Transportation -- Research -- Periodicals; Transportation -- Management -- Periodicals; Transportation -- Management; Transportation -- Research; Periodicals; 388.068
• DOI: 10.1016/j.rtbm.2021.100657
• Languages: English
• ISSNs: 2210-5395

Abstract

Abstract: The purpose of this study was to improve the sustainability measurement of indicators by using corporate social responsibilities (CSR) reports, examine the degree of interaction between these indicators, and analyze the trend of the performance towards the CS goals set up over the past years. If managers review and identify key indicators regularly, these key indicators will help arrive at long-term performance goals, which will also be an essential reference for the transportation industry's business decision-making. Most of the selected indicators suffer from a significant technical problem: all of the measurement dimensions are independent, leading to inadequate indicators for measuring CS/CSR. Our calculations consider the interrelationships and effects among the evaluation dimensions and indicators to precisely rank and select indicators. This study's value is that it provides HSR with a direction for measuring and improving their CSR to develop sustained competitive advantage over the long term. This study implemented Taiwan's Railway Transportation Corporate as a case study and applied the DEMATEL-ANP Based Method (DANP) to analyze and standardize discrete indicator and synthetic performance indices using critical indicators from CSR reports. The results showed that the Service Quality (SQ), Operation Effect, and Customer Satisfaction (CS) were ranked the top three key factors, and the discrete indicators and synthetic performance indices of the corporate were all positive and consistent with the trend of its sustainable development. Highlights: Applying DEMATEL-ANP Based method to improve indicators' measurement for corporate social responsibilities. To analyze causality and weight between indicators and sustainable synthetic performance indices. To implement a case study of high speed rail in Taiwan. "Service Quality, " "Operation Effect, " and "Customer Satisfaction" were ranked critical factors. The corporate's discrete indicators and synthetic performance indices were all positive and toward sustainable development.