A Team-Teaching Approach to Advertising Campaigns Capstone Course. (May 2022)

• Record Type: Journal Article
• Authors: Fernandes, Juliana; Lu, Lincoln; Nunez, Sarai
• Is Part Of: Journal of advertising education. Volume 26:Number 1(2022)
• Page Start: 47
• Page End: 63
• Publication Date: 2022-05
• Subjects: advertising education -- campaigns -- capstone -- empowerment -- team teaching; Advertising -- Study and teaching -- Periodicals; Advertising -- Study and teaching -- United States -- Periodicals; Electronic journals; Periodicals; 659.1071
• DOI: 10.1177/10980482211072296
• Languages: English
• ISSNs: 1098-0482

Abstract

Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study describes a team-teaching method developed by advertising campaigns instructors at a mid-size private university in Florida, gauges students' perceptions on several learning dimensions, and maps out how this course is taught in American universities.