Pivot or perish: hazards of selling clothes on Instagram. (March 2022)

• Record Type: Journal Article
• Authors: Ayres, Jennifer Lynn
• Is Part Of: Media, culture, and society. Volume 44:Number 2(2022)
• Page Start: 382
• Page End: 394
• Publication Date: 2022-03
• Subjects: digital labor -- digital vintage economy -- Instagram -- platform society -- social media -- vintage; Mass media and culture -- Periodicals; Mass media -- Social aspects -- Periodicals; Wireless communication systems -- Social aspects -- Periodicals; 302.2305
• DOI: 10.1177/01634437221077010
• Languages: English
• ISSNs: 0163-4437

Abstract

In this paper I outline some of the hazards vintage sellers experience, and the pressure they face, while selling online via Instagram. I argue that the conditions of precarity, overwork, and burnout common to these informal and self-made enterprises were magnified by the COVID-19 pandemic.