Demystifying agritourism development in Fiji: Inclusive growth for smallholders. (April 2022)

• Record Type: Journal Article
• Authors: Shah, Chetan; Shah, Shipra; Gibson, Dawn
• Is Part Of: Tourism and hospitality research. Volume 22:Number 2(2022)
• Page Start: 131
• Page End: 148
• Publication Date: 2022-04
• Subjects: Agritourism -- policy framework -- agriculture -- smallholders -- value-chain -- tourism -- Pacific Islands -- Fiji; Tourism -- Management -- Periodicals; Hospitality industry -- Management -- Periodicals; 338.4791068
• DOI: 10.1177/14673584211005169
• Languages: English
• ISSNs: 1467-3584

Abstract

Agritourism has gained traction with a variety of stakeholders within the Pacific to supplement farm revenue, create linkages to tourism and ultimately contribute to sustainable economic development. This paper, with a focus on smallholders, examines the key constraints of agriculture, current agritourism products, policy development initiatives, and proposes an open framework for agritourism in Fiji. Among the key considerations are a careful examination of tourist preferences, the promotion of agritourism on working farms without displacing the key activity of food production, and redefining agritourism as a value for money experience rather than a niche market in the Pacific region.