Exploring Global Korea Scholarship as a Public Diplomacy Tool. (June 2022)

• Record Type: Journal Article
• Authors: Ayhan, Kadir Jun; Gouda, Moamen; Lee, Hyelim
• Is Part Of: Journal of Asian and African studies. Volume 57:Number 4(2022)
• Page Start: 872
• Page End: 893
• Publication Date: 2022-06
• Subjects: International student mobility -- public diplomacy -- Korea -- Global Korea Scholarship -- country image; Social change -- Africa -- Periodicals; Social change -- Asia -- Periodicals; Economic development -- Africa -- Periodicals; Economic development -- Asia -- Periodicals; Africa -- Social conditions -- Periodicals; Asia -- Social conditions -- Periodicals; Africa -- Periodicals; Asia -- Periodicals; 950
• DOI: 10.1177/00219096211035800
• Languages: English
• ISSNs: 0021-9096

Abstract

Through international student mobility programs, such as Global Korea Scholarship (GKS), countries aim to influence international students' beliefs about and attitudes toward the host country. In this article, we explore GKS's role in bringing international students to the country and analyze changes in GKS students' and alumni's affective and cognitive evaluation of Korea after coming to the country. We compare results based on students' and alumni's length of stay, gender, and economic development level of their home country. Our findings suggest that after coming to Korea, GKS recipients evaluate Korea more positively in both affective and cognitive dimensions.