Improving Data Quality Using Amazon Mechanical Turk Through Platform Setup. (May 2022)

• Record Type: Journal Article
• Authors: Lu, Lu; Neale, Nathan; Line, Nathaniel D.; Bonn, Mark
• Is Part Of: Cornell hospitality quarterly. Volume 63:Number 2(2022)
• Page Start: 231
• Page End: 246
• Publication Date: 2022-05
• Subjects: Mechanical Turk -- sampling -- data collection -- methods; Hospitality industry -- Periodicals; Hotel management -- Periodicals; Restaurant management -- Periodicals; 338.4791
• DOI: 10.1177/19389655211025475
• Languages: English
• ISSNs: 1938-9655

Abstract

As the use of Amazon's Mechanical Turk (MTurk) has increased among social science researchers, so, too, has research into the merits and drawbacks of the platform. However, while many endeavors have sought to address issues such as generalizability, the attentiveness of workers, and the quality of the associated data, there has been relatively less effort concentrated on integrating the various strategies that can be used to generate high-quality data using MTurk samples. Accordingly, the purpose of this research is twofold. First, existing studies are integrated into a set of strategies/best practices that can be used to maximize MTurk data quality. Second, focusing on task setup, selected platform-level strategies that have received relatively less attention in previous research are empirically tested to further enhance the contribution of the proposed best practices for MTurk usage.