"Just Published": Advertising Books of Instruction, Misfortune, South Sea Affairs, and Entertainment in The Post Boy (1721). Issue 7 (3rd October 2021)
- Record Type:
- Journal Article
- Title:
- "Just Published": Advertising Books of Instruction, Misfortune, South Sea Affairs, and Entertainment in The Post Boy (1721). Issue 7 (3rd October 2021)
- Main Title:
- "Just Published": Advertising Books of Instruction, Misfortune, South Sea Affairs, and Entertainment in The Post Boy (1721)
- Authors:
- Brownlees, Nicholas
- Abstract:
- ABSTRACT: One of the most important English newspapers in 1721 was The Post Boy . Printed in London, it sold well in the capital and many copies were also sent out to its country subscribers. However, like all successful newspapers of the time, its financial solidity was not just based on sold copies but on its advertising. This essay examines the substantial number of book advertisements in six issues of The Post Boy in 1721. The research develops previous work on eighteenth-century book advertising by focusing on a particular newspaper in a single year and in relation to specific categories of book advertisements. The content analysis explores the target readers' interests and apparent reasons for purchasing the advertised works. The most advertised works were broadly instructive with few publications concerned with entertainment and leisure.
- Is Part Of:
- English studies. Volume 102:Issue 7(2021)
- Journal:
- English studies
- Issue:
- Volume 102:Issue 7(2021)
- Issue Display:
- Volume 102, Issue 7 (2021)
- Year:
- 2021
- Volume:
- 102
- Issue:
- 7
- Issue Sort Value:
- 2021-0102-0007-0000
- Page Start:
- 901
- Page End:
- 917
- Publication Date:
- 2021-10-03
- Subjects:
- The Post Boy -- eighteenth-century English newspapers -- book advertisements -- medical advertising -- South Sea Bubble -- leisure and entertainment
English philology -- Periodicals
English literature -- Study and teaching -- Periodicals
Philologie anglaise -- Périodiques
Littérature anglaise -- Étude et enseignement -- Périodiques
420 - Journal URLs:
- http://www.tandfonline.com/ ↗
http://www.tandfonline.com/toc/nest20/current ↗ - DOI:
- 10.1080/0013838X.2021.1997476 ↗
- Languages:
- English
- ISSNs:
- 0013-838X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 3775.117000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 19942.xml