Cite
HARVARD Citation
Hong, J. et al. (2021). "Doing Good" versus "Being Good": The interplay between pride appeals and regulatory‐focused messages in green advertising. Journal of applied social psychology. 51 (11), pp. 1089-1108. [Online].
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Hong, J. et al. (2021). "Doing Good" versus "Being Good": The interplay between pride appeals and regulatory‐focused messages in green advertising. Journal of applied social psychology. 51 (11), pp. 1089-1108. [Online].