Virtual Co-Creation: A Guide to Conducting Online Co-Creation Workshops. (19th October 2021)

• Record Type: Journal Article
• Authors: Benson, Tony; Pedersen, Susanne; Tsalis, George; Futtrup, Rebecca; Dean, Moira; Aschemann-Witzel, Jessica
• Is Part Of: International journal of qualitative methods. Volume 20(2021)
• Publication Date: 2021-10-19
• Subjects: online -- co-creation -- consumer -- workshop -- qualitative -- food; Qualitative research -- Periodicals; Social sciences -- Philosophy -- Periodicals; Social sciences -- Research -- Periodicals; Social sciences -- Statistical methods -- Periodicals; Qualitative Research -- Periodicals; Qualitative research; Social sciences -- Philosophy; Social sciences -- Research; Periodicals; 300.72
• DOI: 10.1177/16094069211053097
• Languages: English
• ISSNs: 1609-4069

Abstract

COVID-19 has impacted research worldwide, with many researchers turning to online methods. While online and co-creation research methods are well established, there are no instructional articles or guides for researchers aiming to conduct online co-creation workshops. Such workshops can provide quality data and are increasingly used. This methods paper addresses this gap by outlining the steps involved in conducting online co-creation workshops. Using the TruSTFood sustainability food labelling study as an example, this paper provides instructions and considerations for researchers. It serves as a guide for those interested in or new to this area and can be used to transfer existing research online owing to social distancing and the pandemic or new research beyond.