A Guide to Conducting Online Focus Groups via Reddit. (11th May 2021)
- Record Type:
- Journal Article
- Title:
- A Guide to Conducting Online Focus Groups via Reddit. (11th May 2021)
- Main Title:
- A Guide to Conducting Online Focus Groups via Reddit
- Authors:
- Richard, Brendan
Sivo, Stephen A.
Ford, Robert C.
Murphy, Jamie
Boote, David N.
Witta, Eleanor
Orlowski, Marissa - Abstract:
- Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maintained to ensure they do not descend into casual observation of naturally occurring conversations. Various online platform options and their merits are discussed. Reddit is provided as a case study to illustrate the steps through which researchers can conduct an asynchronous online focus group. Key opportunities such as a similar quality of results, a lower cost, easier recruitment, and the ability to accommodate more sensitive topics are discussed, as well as challenges including a stigma against online focus groups, when they are most appropriate, and the potential for deviant behavior.
- Is Part Of:
- International journal of qualitative methods. Volume 20(2021)
- Journal:
- International journal of qualitative methods
- Issue:
- Volume 20(2021)
- Issue Display:
- Volume 20, Issue 2021 (2021)
- Year:
- 2021
- Volume:
- 20
- Issue:
- 2021
- Issue Sort Value:
- 2021-0020-2021-0000
- Page Start:
- Page End:
- Publication Date:
- 2021-05-11
- Subjects:
- focus groups -- online focus groups -- online platforms -- Reddit
Qualitative research -- Periodicals
Social sciences -- Philosophy -- Periodicals
Social sciences -- Research -- Periodicals
Social sciences -- Statistical methods -- Periodicals
Qualitative Research -- Periodicals
Qualitative research
Social sciences -- Philosophy
Social sciences -- Research
Periodicals
300.72 - Journal URLs:
- http://ijq.sagepub.com/ ↗
http://www.ualberta.ca/%7Eijqm/ ↗
http://www.sagepublications.com/ ↗ - DOI:
- 10.1177/16094069211012217 ↗
- Languages:
- English
- ISSNs:
- 1609-4069
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 19795.xml