Cite
HARVARD Citation
Xu, Q. et al. (2022). Let's Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing. Communication & sport. pp. 271-290. [Online].
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Xu, Q. et al. (2022). Let's Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing. Communication & sport. pp. 271-290. [Online].