Walking the Tightrope: Reevaluating science communication in the era of COVID-19 vaccines. Issue 39 (15th September 2021)

• Record Type: Journal Article
• Authors: Dudley, Matthew Z.; Bernier, Roger; Brewer, Janesse; Salmon, Daniel A.
• Is Part Of: Vaccine. Volume 39:Issue 39(2021)
• Page Start: 5453
• Page End: 5455
• Publication Date: 2021-09-15
• Subjects: Science -- Communication -- Vaccines -- Hesitancy -- COVID-19 -- Messaging; Vaccines -- Periodicals; 615.372
• DOI: 10.1016/j.vaccine.2021.08.037
• Languages: English
• ISSNs: 0264-410X

Abstract

Highlights: Scientists are trained to be skeptical and not overstate the existing evidence. Overcautious scientific messaging is often misinterpreted by the public. Scientists should be trained in principles of effective communication. Abstract: Scientists are trained to be skeptical and not overstate the existing evidence. This cautiousness is a valuable asset when working in scientific research, where the goal is the pursuit of knowledge and truth. It becomes a handicap when scientists are asked to communicate to the public about pressing topics such as COVID-19 vaccines. Often in such contexts, immediate recommendations are sought, and decisions must be made even when complete evidence is lacking. For scientists to be effective public communicators, they must adjust their mindset and embrace brevity, clarity, and other principles of effective communication. Focusing messages on what is known fosters public confidence in taking needed actions, whereas focusing on what is still unknown fosters inaction and seeds doubt. The implementation of principles of effective communication does not inherently conflict with maintaining scientific accuracy and acknowledging uncertainty, but it does require additional care, effort, and training.