Mahem Entertainment Society: strategic alternatives and change management. Issue 3 (18th October 2021)

• Record Type: Journal Article
• Authors: Kar, Pravat Surya; Padhmanabhan, V.; Bhat, Akshay; Satija, Amit
• Is Part Of: Emerald emerging markets case studies. Volume 11:Issue 3(2021)
• Page Start: 1
• Page End: 26
• Publication Date: 2021-10-18
• Subjects: Services marketing -- Event marketing/public relations -- Organizational performance -- Service dominant logic -- Leisure
• DOI: 10.1108/EEMCS-11-2020-0408
• Languages: English
• ISSNs: 2045-0621

Abstract

Abstract : Learning outcomes: Teaching objectives: to help students review entertainment service and its ecosystem; to discuss leadership anxiety during change management and organizational development; to understand organizational diagnosis while initiating change management exercise; and to compare various strategic alternatives and the implications of selecting an option. Case overview/synopsis: This case narrates dilemma of Krishna Goenkar, a management consultant entrusted to revisit strategic orientations of Mahem Entertainment Society (MES). Mahem is a fictitious state in the west coast of India. MES had been created by the Government of Mahem as a regulatory body to promote the state as a world class destination for entertainment. Public interest guided the organization, as it was a government instituted body. Hence, Goenkar had twin challenges. Firstly, what strategic initiatives should he propose to scale up the operations in spite of the given organizational constraints? Secondly, how to scale up and diversify if required, with minimal resistance? The case would help students get familiarized with entertainment domain, service ecosystem and challenges of driving strategic change in public utilities, especially in Indian and emerging market context. Complexity academic level: This case is suitable for graduate-level programme in marketing management. Supplementary materials: Teaching notes are available for educators only. Please contact your library to gain login details or email [e-mail] to request teaching notes. Subject code: CSS 8: Marketing.