Scale development and validation of anime tourism motivations. Issue 20 (18th October 2021)

• Record Type: Journal Article
• Authors: Liu, Shang; Lai, Dan; Huang, Songshan (Sam); Li, Zhiyong
• Is Part Of: Current issues in tourism. Volume 24:Issue 20(2021)
• Page Start: 2939
• Page End: 2954
• Publication Date: 2021-10-18
• Subjects: Anime tourism -- motivation -- popular cultural tourism -- contemporary cultural consumption -- media-induced tourism -- scale development; Tourism -- Social aspects -- Periodicals; Tourism -- Environmental aspects -- Periodicals; Travel -- Periodicals; 338.479105
• DOI: 10.1080/13683500.2020.1854198
• Languages: English
• ISSNs: 1368-3500

Abstract

ABSTRACT: Anime tourism has emerged as an important form of tourism resulted from both online and offline human activities and interactions. However, investigations into anime tourism motivations remain limited. Using Chinese anime tourists as study subjects and employing a mixed methods approach, this study develops a five-dimension anime tourism motivation scale with sufficient reliability and validity. The five motivational factors are anime authenticity seeking, novelty, escape/relaxation, socialisation, and anime cultural exploration. The results help understand unique anime tourist behaviours, expand the current knowledge of media-induced tourism, and extend contemporary cultural consumption literature. Based on the results, theoretical and managerial implications were discussed.