Cite
HARVARD Citation
Simonson, I. et al. (2018). Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of "Losses Loom Larger Than Gains". Journal of consumer psychology. 28 (3), pp. 517-522. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Simonson, I. et al. (2018). Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of "Losses Loom Larger Than Gains". Journal of consumer psychology. 28 (3), pp. 517-522. [Online].