Usage-driven problem design for radical innovation in healthcare. Issue 1 (24th November 2017)

• Record Type: Journal Article
• Authors: Lamé, Guillaume; Yannou, Bernard; Cluzel, François
• Is Part Of: BMJ innovations. Volume 4:Issue 1(2018)
• Page Start: 15
• Page End: 23
• Publication Date: 2017-11-24
• Subjects: innovation methodology -- problem definition -- front-end of innovation -- value bucket -- need-seeker innovation; Medicine -- Research -- Periodicals; 610.72
• DOI: 10.1136/bmjinnov-2016-000149
• Languages: English
• ISSNs: 2055-8074

Abstract

Abstract : While the diffusion and evaluation of healthcare innovations receive a lot of attention, the early design stages are less studied and potential innovators lack methods to identify where new innovations are necessary and to propose concepts relevant to users. To change this, we propose a structured methodology, Radical Innovation Design (RID), which supports designers who want to work on the unstated needs of potential end users in order to create superior value. In this article, the first part of RID is introduced with its two subprocesses: Problem Design and Knowledge Design. In this first period, RID guides innovators to systematically explore users' problems and evaluate which ones are most pressing in terms of innovation, taking into account existing solutions. The result is an ambition perimeter, composed of a set of value buckets, that is, important usage situations where major problems are experienced and the current solutions provide little or no relief. The methodology then moves on to Solution Design and Business Design (which are not detailed in this article) to address the value buckets identified. With its emphasis on problem exploration, RID differs from methods based on early prototyping. The RID methodology has been validated in various industrial sectors and is well-adapted for healthcare innovation. To exemplify the methodology, we present a case study in dental imagery performed by 10 students in 8 weeks. This example demonstrates how RID favours efficiency in Problem Design and allows designers to explore unaddressed and sometimes undeclared user needs.