Killing me softly: myth in pharmaceutical advertising. Issue 7480 (16th December 2004)
- Record Type:
- Journal Article
- Title:
- Killing me softly: myth in pharmaceutical advertising. Issue 7480 (16th December 2004)
- Main Title:
- Killing me softly: myth in pharmaceutical advertising
- Authors:
- Scott, Tim
Stanford, Neil
Thompson, David R - Abstract:
- Abstract : In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this
- Is Part Of:
- BMJ. Volume 329:Issue 7480(2004)
- Journal:
- BMJ
- Issue:
- Volume 329:Issue 7480(2004)
- Issue Display:
- Volume 329, Issue 7480 (2004)
- Year:
- 2004
- Volume:
- 329
- Issue:
- 7480
- Issue Sort Value:
- 2004-0329-7480-0000
- Page Start:
- 1484
- Page End:
- 1487
- Publication Date:
- 2004-12-16
- Subjects:
- Medicine -- Periodicals
Medicine -- Periodicals
Medicine
Periodicals
610 - Journal URLs:
- http://www.bmj.com/archive ↗
http://www.jstor.org/journals/09598138.html ↗
http://www.ncbi.nlm.nih.gov/pmc/journals/3/ ↗
http://www.bmj.com/bmj/ ↗
http://www.bmj.com/archive ↗ - DOI:
- 10.1136/bmj.329.7480.1484 ↗
- Languages:
- English
- ISSNs:
- 0007-1447
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 19172.xml