How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Issue 6 (30th November 2005)

• Record Type: Journal Article
• Authors: Hersey, J C; Niederdeppe, J; Ng, S W; Mowery, P; Farrelly, M; Messeri, P
• Is Part Of: Tobacco control. Volume 14:Issue 6(2005)
• Page Start: 377
• Page End: 383
• Publication Date: 2005-11-30
• Subjects: CA, California -- CDC, Centers for Disease Control and Prevention -- FL, Florida -- GRP, gross ratings point -- IN, Indiana -- LMTS, Legacy Media Tracking Survey -- MA, Massachusetts -- MN, Minnesota -- MS, Mississippi -- NJ, New Jersey -- REBEL, Reaching Everyone by Exposing Lies -- SWAT, Students Working Against Tobacco -- TUPE, tobacco use prevention education; counter-advertising campaigns -- youth smoking prevention -- state media campaigns -- comprehensive tobacco control -- priming effects; Tobacco use -- Prevention -- Periodicals; Tobacco use -- Periodicals; Smoking -- Law and legislation -- Periodicals; Smoking -- prevention & control -- Periodicals; Tobacco Use Disorder -- prevention & control -- Periodicals; Tobacco -- Periodicals; Electronic journals; 613.85
• DOI: 10.1136/tc.2004.010785
• Languages: English
• ISSNs: 0964-4563

Abstract

Abstract : Objective: This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth ® campaign. Methods: Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12–17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth ® campaign. Results: Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices. Conclusion: Results highlight the value of continued state counter-industry campaigns.