Cite
HARVARD Citation
Pareek, V. et al. (2020). SERVBID: the development of a B2C service brand identity scale. Journal of services marketing. 34 (5), pp. 601-620. [Online].
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Pareek, V. et al. (2020). SERVBID: the development of a B2C service brand identity scale. Journal of services marketing. 34 (5), pp. 601-620. [Online].