Cite
HARVARD Citation
Liu, C. et al. (2020). The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans' purchase intention. Journal of product & brand management. 29 (6), pp. 783-801. [Online].
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Liu, C. et al. (2020). The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans' purchase intention. Journal of product & brand management. 29 (6), pp. 783-801. [Online].