US Consumers' Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic. (31st August 2021)

• Record Type: Journal Article
• Authors: Jensen, Kimberly L.; Yenerall, Jackie; Chen, Xuqi; Yu, T. Edward
• Is Part Of: Journal of agricultural and applied economics. Volume 53:Number 3(2021)
• Page Start: 416
• Page End: 434
• Publication Date: 2021-08-31
• Subjects: Consumers -- Grocery -- Intentions -- Online Shopping -- Pandemic; D2 -- D9 -- Q18; Agriculture -- economics; Agriculture -- Economic aspects -- Periodicals; Agriculture -- Economic aspects -- Southern States -- Periodicals; Agriculture -- Economic aspects -- United States -- Periodicals; Agriculture -- Aspect économique -- Périodiques; Agriculture -- Aspect économique -- États-Unis -- Périodiques; Agrarökonomik; Agrarmarkt; USA; Welt; Agriculture -- Economic aspects; United States; Periodicals; 338.10975
• DOI: 10.1017/aae.2021.15
• Languages: English
• ISSNs: 1074-0708

Abstract

Abstract: A study of 1, 558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.