Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective. Issue 3 (3rd July 2021)

• Record Type: Journal Article
• Authors: Cui, Miao; Li, Xin; Kamoche, Ken
• Is Part Of: International journal of electronic commerce. Volume 25:Issue 3(2021)
• Page Start: 338
• Page End: 363
• Publication Date: 2021-07-03
• Subjects: Business intermediation -- digital transformation -- e-intermediaries -- online intermediaries -- organizational capability -- strategic logic; Electronic commerce -- Periodicals; Electronic commerce; Periodicals; Electronic journals; 381.14205
• DOI: 10.1080/10864415.2021.1943175
• Languages: English
• ISSNs: 1086-4415

Abstract

ABSTRACT: The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand.