"Lean" outreach in the time of COVID-19: using online channels to promote an online service. Issue 3 (3rd July 2021)

• Record Type: Journal Article
• Authors: Keenan, Caitlin
• Is Part Of: Public services quarterly. Volume 17:Issue 3(2021)
• Page Start: 201
• Page End: 207
• Publication Date: 2021-07-03
• Subjects: Digital outreach -- targeted outreach -- online services -- point-of-need services -- Lean Library Access; Public services (Libraries) -- United States -- Periodicals; 025.5
• DOI: 10.1080/15228959.2021.1931632
• Languages: English
• ISSNs: 1522-8959

Abstract

Abstract: In summer 2020, the library team at Royal Roads University launched a new online tool they were confident would improve the literature search experience for faculty and students. But how could they promote a new point-of-need service without already being present at the point of need? And how do you run an effective outreach campaign in a global pandemic, anyhow? As the author describes, by targeting key audience groups and providing tailored presentations across a range of (digital) channels, the library increased adoption of their new tool by 700 percent over the first 6 months of its availability.