Love My House, Love My Bird An Intercultural Communication Perspective on Chinese Fansub Practices. Issue 5 (3rd September 2021)

• Record Type: Journal Article
• Authors: Yao, Shuting
• Is Part Of: Journal of intercultural communication research. Volume 50:Issue 5(2021)
• Page Start: 481
• Page End: 505
• Publication Date: 2021-09-03
• Subjects: Chinese fansub groups -- intercultural communication -- collective intelligence -- localization of global content -- netnography; Intercultural communication -- Periodicals; 303.482
• DOI: 10.1080/17475759.2021.1935300
• Languages: English
• ISSNs: 1747-5759

Abstract

ABSTRACT: Using a netnography approach, this study examines Martial, a Chinese fansub group, as an online community of practice. It finds four identities to be exhibited by members of the group: language-, education-, mediation-, and business-related identities. In its work flow and division of labour, Martial pools the collective intelligence of its members to localize Western culture through various "domestication" translation strategies. As a result, this research extends our understanding of intercultural communication by offering an example of how contemporary online fansub groups speak for Western culture on the Chinese Internet.