Cite
HARVARD Citation
Dawes, J. et al. (2017). Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?. Australasian marketing journal. 25 (4), pp. 261-268. [Online].
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Dawes, J. et al. (2017). Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?. Australasian marketing journal. 25 (4), pp. 261-268. [Online].