Dimensions of Sustainable Tour Experiences. Issue 5 (3rd September 2021)

• Record Type: Journal Article
• Authors: Brochado, Ana; Souto, Jenny; Brochado, Fernando
• Is Part Of: Journal of quality assurance in hospitality & tourism. Volume 22:Issue 5(2021)
• Page Start: 625
• Page End: 648
• Publication Date: 2021-09-03
• Subjects: sustainable tour -- sustainable tourism -- content analysis -- Web review; Hospitality industry -- Periodicals; Tourism -- Periodicals; Quality assurance -- Periodicals; 338.479105
• DOI: 10.1080/1528008X.2020.1827479
• Languages: English
• ISSNs: 1528-008X

Abstract

ABSTRACT: Tour operators are crucial to supply chain management within sustainable tourism. This research sought to identify sustainable tour dimensions from the tourists' perspective. The sample comprised 878 post-experience online reviews of 20 tours across Portugal, written by tourists from different countries. Mixed content analysis methods (i.e., qualitative narrative and quantitative computer-assisted analyses) produced results used to generate a concept map of 12 themes: tour, guide, experience, hike, service, food, recommendation, fun, return, walk, difference, and wildlife. Each theme contains concepts related to service quality and experience dimensions. The findings provide a better understanding of how tourists perceive sustainable tour experiences.