The association of tobacco marketing with median income and racial/ethnic characteristics of neighbourhoods in Omaha, Nebraska. Issue 3 (15th April 2010)

• Record Type: Journal Article
• Authors: Siahpush, Mohammad; Jones, Pamela R; Singh, Gopal K; Timsina, Lava R; Martin, Judy
• Is Part Of: Tobacco control. Volume 19:Issue 3(2010)
• Page Start: 256
• Page End: 258
• Publication Date: 2010-04-15
• Subjects: Tobacco marketing -- socioeconomic status -- race/ethnicity -- neighbourhood -- advertising and promotion -- tobacco products; Tobacco use -- Prevention -- Periodicals; Tobacco use -- Periodicals; Smoking -- Law and legislation -- Periodicals; Smoking -- prevention & control -- Periodicals; Tobacco Use Disorder -- prevention & control -- Periodicals; Tobacco -- Periodicals; Electronic journals; 613.85
• DOI: 10.1136/tc.2009.032185
• Languages: English
• ISSNs: 0964-4563

Abstract

Abstract : Objective: To examine the association of point-of-sale tobacco marketing with median income and racial/ethnic composition at the neighbourhood level in Omaha Metropolitan Area, Nebraska. Methods: Fieldworkers collected comprehensive tobacco marketing data from all of the stores that were licensed to sell tobacco in 84 randomly selected neighbourhoods in the Omaha Metropolitan Area, Nebraska. Results: An increase of $10 000 in median household income was associated with a decrease of 14.3% in the number of tobacco marketing items per square mile in a neighbourhood (p=0.021). There was very little evidence that the percentages of African-American and Hispanic populations in the neighbourhoods were related to tobacco marketing. Conclusion: Banning tobacco marketing, as recommended by the Framework Convention on Tobacco Control, is likely to reduce tobacco use disparities.