Change My Mind: The Impact of Online Client Ratings and Reviews on Perceptions of Therapists. Issue 3 (3rd July 2019)

• Record Type: Journal Article
• Authors: Nettelhorst, Stephen C.; Chin, Eu Gene; Krome, Lesly R.; Reynolds, D'Arcy J.
• Is Part Of: Journal of consumer health on the Internet. Volume 23:Issue 3(2019)
• Page Start: 227
• Page End: 248
• Publication Date: 2019-07-03
• Subjects: Base-rate -- case history -- client ratings -- client reviews -- social media; Health -- Computer network resources -- Periodicals; Internet -- Periodicals; Medical care -- Computer network resources -- Periodicals; Computer Communication Networks -- Periodicals; Consumer Participation -- Periodicals; Delivery of Health Care -- Periodicals; 025.063621
• DOI: 10.1080/15398285.2019.1646009
• Languages: English
• ISSNs: 1539-8285

Abstract

Abstract: Health practitioners are increasingly using social media to market their services to potential clients. No research has experimentally examined the impact of base-rate (e.g., numerical ratings) and case history information (e.g., qualitative reviews) on individuals' willingness to initiate and engage in treatments. A fictitious social media profile for a therapist was created to conduct the study, and participants provided their perception of the therapist by indicating their intent to seek professional help, compliance intent, potential bond, and expectations on patient health outcomes. The results showed that the valence of the comments significantly affected participants' perceptions of the therapist for each outcome.