Developing-Economy preferences for imported organic food products. Issue 3 (27th May 2019)

• Record Type: Journal Article
• Authors: Nuttavuthisit, Krittinee; Thøgersen, John
• Is Part Of: Journal of international consumer marketing. Volume 31:Issue 3(2019)
• Page Start: 225
• Page End: 249
• Publication Date: 2019-05-27
• Subjects: Country of origin -- trust -- organic food -- thailand -- mixed method; Marketing research -- Periodicals; Foreign trade promotion -- Periodicals; 658.8405
• DOI: 10.1080/08961530.2018.1544529
• Languages: English
• ISSNs: 0896-1530

Abstract

Abstract: Preference for imported products are often found in developing countries. A mixed method case study is employed to investigate why and when, using Thailand and organic food as the case. In-store interviews (N = 67), two focus groups (N = 16) and an online survey with consumers screened for knowledge of organic food (N = 965) are reported. A domestic country bias is revealed, but co-existing with a higher trust in the standards and certifications of developed countries. Hence, developed countries' credible institutions are a competitive advantage that allows them to compete with similar but cheaper products from developing countries.