Virtual pets want to travel: Engaging visitors, creating excitement. (July 2021)
- Record Type:
- Journal Article
- Title:
- Virtual pets want to travel: Engaging visitors, creating excitement. (July 2021)
- Main Title:
- Virtual pets want to travel: Engaging visitors, creating excitement
- Authors:
- Thirumaran, K.
Chawla, Shailey
Dillon, Roberto
Sabharwal, Jagdeep Kaur - Abstract:
- Abstract: This paper proposes a gamified approach to promote tourism attractions based on users' interaction with a virtual pet in the context of an AR mobile application. Technology Acceptance Model, 6–11 Framework and Persuasive Systems Design are combined, to extract factors influencing the intention to travel with the virtual pet. A survey questionnaire was developed and administered online to 539 participants. Outcomes of this study highlight the significant role of emotional attachment and rewarding experience towards intention to travel with a virtual pet. The outcomes also helped us to develop a new 'Intention to Travel' (I2T) model. To interest and excite prospective visitors, a design of a mobile game with Augmented Reality (AR) features is proposed which will involve engaging interactions with virtual pets to attract visitors to desired location(s). Practitioners such as game developers and tourism policy makers may consider the virtual pets as a vehicle to impact tourists' behavior. Highlights: Gamification of tourist experiences with Augmented Reality (AR) impacts tourist behavior 'Intention to Travel' (I2T) model emerging as a result of study outcomes 'Emotional Engagement' & 'Rewarding Experience' as key factors influencing 'Intention to Travel' Augmented Reality based game concept is proposed to attract tourists
- Is Part Of:
- Tourism management perspectives. Volume 39(2021)
- Journal:
- Tourism management perspectives
- Issue:
- Volume 39(2021)
- Issue Display:
- Volume 39, Issue 2021 (2021)
- Year:
- 2021
- Volume:
- 39
- Issue:
- 2021
- Issue Sort Value:
- 2021-0039-2021-0000
- Page Start:
- Page End:
- Publication Date:
- 2021-07
- Subjects:
- Augmented reality -- Virtual travel companions -- Mobile games -- Virtual pets -- Tourism marketing -- Technology acceptance model -- 6–11 framework -- Persuasive systems design
Tourism -- Periodicals
338.4791 - Journal URLs:
- http://www.sciencedirect.com/science/journal/22119736 ↗
http://www.sciencedirect.com/ ↗ - DOI:
- 10.1016/j.tmp.2021.100859 ↗
- Languages:
- English
- ISSNs:
- 2211-9736
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 18511.xml