The Influence of User Culture on Website Usability. Issue 154 (October 2021)
- Record Type:
- Journal Article
- Title:
- The Influence of User Culture on Website Usability. Issue 154 (October 2021)
- Main Title:
- The Influence of User Culture on Website Usability
- Authors:
- Alexander, Rukshan
Thompson, Nik
McGill, Tanya
Murray, David - Abstract:
- Highlights: Implementing culturally preferred design elements can positively influence website usability Cultural differences in task completion rates are linked to the use of deep vs broad page navigation structures Heatmaps show that Australian users focus on textual menu items, whereas Chinese users scan the whole page Chinese user performance was less affected by Western page design, suggesting that familiarity plays a role Abstract: Modern web technologies provide a highly customizable and dynamic interaction medium, yet their potential to accommodate individual user preferences and needs is largely untapped. This research empirically demonstrates the significant interaction of user culture with website usability and satisfaction on a set of translated Australian and Chinese websites. By implementing culturally specific design elements it is possible to have a positive influence on user performance and satisfaction, but these relationships are more complex than originally hypothesized. This work highlights the importance of accommodating the different information presentation and interaction styles of culturally diverse users to improve their performance and satisfaction when using the web.
- Is Part Of:
- International journal of human-computer studies. Issue 154(2021)
- Journal:
- International journal of human-computer studies
- Issue:
- Issue 154(2021)
- Issue Display:
- Volume 154, Issue 154 (2021)
- Year:
- 2021
- Volume:
- 154
- Issue:
- 154
- Issue Sort Value:
- 2021-0154-0154-0000
- Page Start:
- Page End:
- Publication Date:
- 2021-10
- Subjects:
- Usability -- User experience -- Task performance -- Usability factors -- Cross-cultural web -- Website
Human-machine systems -- Periodicals
Systems engineering -- Periodicals
Human engineering -- Periodicals
Human engineering
Human-machine systems
Systems engineering
Periodicals
Electronic journals
004.019 - Journal URLs:
- http://www.sciencedirect.com/science/journal/10715819 ↗
http://www.elsevier.com/journals ↗ - DOI:
- 10.1016/j.ijhcs.2021.102688 ↗
- Languages:
- English
- ISSNs:
- 1071-5819
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4542.288100
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 18388.xml